The launch of the TravelPro Maxlite Air collection was an ambitious project and our team was ready for the challenge. As experienced professionals we utilized our creativity to develop a high-end solution, including multi media design, to put us ahead of our competition.
I was tasked with developing a comprehensive digital campaign for the launch of the TravelPro Maxlite Air collection. My team and I utilized our creativity and experience to develop a high-end solution for lightweight hard-side luggage.
We worked closely with a videographer and studio manager to produce an engaging video that showcased the new collection. We created an animation of the bags and logo that emphasized the unique selling points of the luggage. We also incorporated different angles of the luggage, highlighting the design and functionality of the product.
The multimedia design assets were used across various platforms, including social media, email marketing, and the TravelPro website. We used different techniques to make sure that the campaign was optimized for each platform. For example, we used shorter clips on social media to maximize engagement and longer videos on the website to provide more information.
We measured the success of the campaign through various metrics, such as click-through rate, engagement, and conversion rate. The ad had one of the highest click-through rates among all Travelpro campaigns, and creative was particularly successful in driving engagement. We also saw a significant increase in website traffic and conversions during the launch period.
Overall, the campaign was successful in both North American and European markets. Our team's creativity and expertise in digital marketing and multimedia design contributed to the success of the project.
Credits:
Creative director for the project / motion designer : Javier Chavarro
Senior Brand Creative Manager: Julie Benedetti
Senior Manager of Studio Operations : Eduardo Ramos
Videographer : Juan Charria
Photographer : Susana Garcia
At the intersection of professional expertise, fun experimentation, and sophisticated taste, we can find a treasure trove of design possibilities that will carry us into the future with renewed vigor and inspiration. So, let us not shy away from design problems, but rather, see them as invitations to expand our skillset and unleash the full potential of our creative minds.
