Colombian-born creative designer with 9+ years of experience in graphic design, branding, illustration, and motion design. With a bachelor's degree in fine arts, and graphic design, from Ringling College of Art and Design. Also with an incredible passion for crafting eye-catching pieces that make an impact, ensuring each project resonates with the target audience.
In today's fast-paced design landscape, encountering design problems can be both a challenge and an opportunity for innovation. The key lies in unlocking creative solutions that not only address the issue elegantly but also push the boundaries of conventional design thinking. By daring to think outside the box and embracing the power of collaboration.
As a multimedia designer with over 9 years of experience as a freelancer, I have had the pleasure of working on a diverse range of projects that have allowed me to hone my skills in multiple areas of multimedia design.
Throughout my career, I have taken on projects in website design, illustrations, logo designs, and more. My attention to detail, combined with my creative vision, has consistently resulted in dynamic and visually appealing final products that exceed client expectations.I bring a high level of professionalism to every project I work on, whether it's creating a website for a small business or designing graphics for a major corporation. I am passionate about delivering high-quality work that not only meets but exceeds my client's expectations.
Led a team of graphic designers, photographers, and retouchers for online marketing and e-commerce. Developed concepts for social media and marketing, boosting brand awareness and engagement. Created multimedia ads, animations, and illustrations, driving sales and revenue. Managed image distribution to the national sales force and major buyers like Nordstrom, Saks 5th Ave, Harry Rosen, and Amazon. Provided leadership for high-quality work, overseeing casting and flawless e-commerce photoshoots.
Led creative design initiatives across platforms, executing multimedia campaigns, designing digital/print assets, and creating video content. Key responsibilities included:
Graphic design for social media platforms.
Motion graphics, illustrations, and photo/video creation.
Video editing for web, social media, and broadcast.
Developed impactful multimedia campaigns for brand awareness and high ROAS.
Integrated new techniques like illustration and technologies like augmented reality.
Enhanced Travelpro's brand image through innovative designs, contributing to its competitive advantage in the market.
At the intersection of professional expertise, fun experimentation, and sophisticated taste, we can find a treasure trove of design possibilities that will carry us into the future with renewed vigor and inspiration. So, let us not shy away from design problems, but rather, see them as invitations to expand our skillset and unleash the full potential of our creative minds.